Nandini Swaminathan. I'm a marketing professional for a design brand and I also run Sartorial Secrets. I blog about fashion, beauty and luxury lifestyle.

Tell us something about yourself and what you Blog about?

I'm a marketing professional for a design brand and I also run Sartorial Secrets. I blog about fashion, beauty and luxury lifestyle.

What made you blog in the first place?

I've always loved fashion, and I got the suggestion from a lot of friends and family who encouraged me to venture into blogging.

Tell us about your blog, in detail, and the journey of starting it.

Sartorial Secrets is my expression of what I feel fashion is, and it's also becoming a go-to guide if you need some fashion inspiration. I had been thinking of starting the blog for a long time, but when I finally found a foothold in my career, I decided to finally create the blog. It was tough in the beginning to come up with ideas on a weekly basis and keep followers engaged but now there's no looking back. I'm proud of how far it's come and hope to keep growing it in the years to come.

Where do you get your ideas from?

I get inspired by some of my blogger idols like Aimee Song from Song of Style, Rati from IMBB. I also constantly read about new trends in the industry, and follow my favourite designers.

Which platform works the best for you and why?

Sorry, I didn't understand the question?

What problems do you face as a blogger?

In the blogging industry, there's increasingly a lot of 'fake bloggers' who start just so they can get a few freebies - they neither have good original content nor a will to work hard. Seeing this, PRs stop taking us seriously and are not willing to pay for high quality content, assuming all bloggers are the same. Blogging is a serious occupation abroad and it's high time we treated it as such in India too.

Since when are you Blogging and how did you start with it? Did you face problems setting it up?

I've been blogging for almost two years now on Sartorial Secrets and for 10 years in general. I did not face any problems with setting up as such, but getting the word out and attracting readers was a challenge initially.